About Us

Hair the way nature intended
Prorituals is an eco-friendly, stylistically advanced hair care and color line. We feature Paraben and Sulfate-Free formulas inspired by nature and driven by fashion that deliver superior results. Prorituals boasts a full wet-styling and color line that covers gray like no other.

Prorituals hair color is the only color known for patented ChromaPrism™ technology. ChromaPrism technology allows for deeper, longer-lasting color results that help condition the hair. To learn more, click here.

Because our commitment is to the Professional Hair Industry, we strive to make sure our products are always performing at the utmost level of superior excellence. We stand behind each and every one of our products with an intense quality control system, which is ongoing daily.
Trend Forecasting is a large part of our daily research. We forecast fashion to be able to continually provide the salon industry and the everyday salon client products that are designed to support the latest trends.
We're always looking for greener, more environmentally conscious ingredients. Our goal is to not only create new technology in the Professional Hair Industry, but to create products that offer amazing styling and color options while maintaining our commitment to the environment.